The future is bright and vibrant!
In today’s consumer-driven media marketplace, competition for viewers is intense. To thrive in this changing landscape, you will need to take advantage of the full toolset. Where other vendors see UHD TV as simply HD with more pixels, at SAM we know that TV has much more to offer. In particular we know that wide color gamut and high dynamic range and not tied to resolution, offering customers multiple opportunities into the future.
High Dynamic Range: Today’s advanced displays can reproduce much brighter and darker imagery than was possible in HD. So SAM's Rio already supports higher dynamic range, which translates to brighter highlights and increased detail in the grayscale, both of which can be easily perceived by viewers.
Combined benefits are extraordinary
So even though the difference between 1080p HD and 4K can be difficult to discern in today’s typical home viewing environments, the combined visual benefit of higher resolution, higher dynamic range, wider color gamut, and always progressive frames is impossible to miss.
SAM's Live Production Systems for HDR and WCG
From the basis of our knowledge of color science in Rio, SAM is developing its support for HDR and WCG across its product portfolio. While we are already transparent in many of our products (where 10 bit video signals are passed through unprocessed) we are adding support where image manipulation is necessary such as video mixing, conversion or processing.
New for NAB 2017 is the latest upgrade to our production switcher Kahuna family through our FormatFusion4TM feature confirming our commitment to making SAM production switchers the most flexible and powerful worldwide.
Our commitment to you is to develop support for these technologies right across our product portfolio and to enable our customers to make maximum benefit of technological progress. Please see SAM statement on High Dynamic Range (HDR) and Wide Color Gamut (WCG) Support to understand where we are today and where we will be over the coming months.
4K, HDR and WCG Live Production over Hybrid IP Systems
HDR - From Theory to Reality by SAM's Danny Peters
Watch the 20 min video which Danny presented to the CTO's of some of the leading post production houses in Soho, London.