Morpheus Automation

Morpheus Automation

Scalable Playout automation for multi-channel and multi-screen environments

Intelligent enterprise content delivery

MorpheusTM is a scalable, multi-channel and multi-screen playout automation solution that is perfect for enterprise-scale applications such as national broadcasters, sports, network origination, centralcasting and business continuity. Whether controlling 3rd party devices, SAM’s best in class ICE Channel-in-a-Box, or our virtualized IP solution – ICE SDC, Morpheus offers a path to the future of playout at a pace that suits you.

Future demands in content distribution

Based on format and device independent platforms, Morpheus delivers robust and resilient content distribution, which keeps pace with new devices as they evolve to meet the demands of future services, new delivery platforms and changing consumer demands. Alongside rock solid control, Morpheus also delivers flexible device management, ensuring that resources are dynamically deployed where and when most needed.

From simple playout operations to highly complex multi-channel, environments, SAM offers flexible and reliable solutions to satisfy the breadth of these demands.
A Master Control panel being built in Edit Mode.

Morpheus UX

Introducing the completely reconfigurable user interface available for SAM’s leading playout automation and Channel-in-a-Box systems.

This ground breaking new functionality for SAM products has been introduced to Morpheus and ICE playout systems, offering tremendous benefits by allowing operators to build precisely the type of user interface they need.

With the ever changing media landscape, SAM thought it was about time to challenge long held beliefs of what a channel playlist view ought to consist of. The results of this intensive analysis of today’s playout operations came to the conclusion that one size no longer ‘fits all’.

Download Morpheus UX Brochure

Technical summary

  • Multi-channel playout
  • Scalable and flexible architecture
  • Open integration – supports hundreds of third-party devices
  • Realtime frame control with powerful user interfaces
  • Resilient and fault-tolerant design
  • Dynamic device allocation and management
  • Complex event support with unique Media Ball technology
  • Seamless integration with an extensive suite of media management applications

Benefits of Morpheus UX

  • By tailoring the UI to specific needs, operations can be made more efficient and cost effective.
  • The cost of ownership for client seats is reduced.
  • Morpheus UX further enhances data center deployments and ensures operations can be located literally anywhere to further reduce opex costs.
  • The incredible editing tools offer a wide range of intuitive and context relevant functions to enable quick and easy screen development.



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