Morpheus Automation

Morpheus Automation

Scalable Playout automation for multi-channel and multi-screen environments

Intelligent enterprise content delivery

MorpheusTM is a scalable, multi-channel and multi-screen playout automation solution that is perfect for enterprise-scale applications such as national broadcasters, sports, network origination, centralcasting and business continuity. Whether controlling 3rd party devices, SAM’s best in class ICE Channel-in-a-Box, or our virtualized IP solution – ICE SDC, Morpheus offers a path to the future of playout at a pace that suits you.

Future demands in content distribution

Based on format and device independent platforms, Morpheus delivers robust and resilient content distribution, which keeps pace with new devices as they evolve to meet the demands of future services, new delivery platforms and changing consumer demands. Alongside rock solid control, Morpheus also delivers flexible device management, ensuring that resources are dynamically deployed where and when most needed.

Playout Brochure Datasheet

Sales Inquiry

A Master Control panel being built in Edit Mode.

Morpheus UX

Introducing the completely reconfigurable user interface available for SAM’s leading playout automation and Channel-in-a-Box systems.

This ground breaking new functionality for SAM products has been introduced to Morpheus and ICE playout systems, offering tremendous benefits by allowing operators to build precisely the type of user interface they need.

With the ever changing media landscape, SAM thought it was about time to challenge long held beliefs of what a channel playlist view ought to consist of. The results of this intensive analysis of today’s playout operations came to the conclusion that one size no longer ‘fits all’.

Download Morpheus UX Brochure

Care support

24/7 Worldwide support icon

Securing overall performance is essential to maintaining end-user satisfaction, which in turn results in sustaining and growing revenue. It is important to take steps to limit the risk of incidents taking place through fault prevention and planning and, if incidents do occur, to ensure that downtime is as short as possible.

To ensure you get the most from your investment, SAM offers comprehensive support packages to suit your needs. Built on a foundation of over 30 years’ experience in supporting broadcast and post-production systems, SAM Care provides a highly skilled 24x7 technical help desk, committed response times, software maintenance support and operates a worldwide spare parts service from over 20 warehouse locations across the globe.

Find out more about our support

Technical summary

  • Multi-channel playout
  • Scalable and flexible architecture
  • Open integration – supports hundreds of third-party devices
  • Realtime frame control with powerful user interfaces
  • Resilient and fault-tolerant design
  • Dynamic device allocation and management
  • Complex event support with unique Media Ball technology
  • Seamless integration with an extensive suite of media management applications


Benefits of Morpheus UX

  • By tailoring the UI to specific needs, operations can be made more efficient and cost effective.
  • The cost of ownership for client seats is reduced.
  • Morpheus UX further enhances data center deployments and ensures operations can be located literally anywhere to further reduce opex costs.
  • The incredible editing tools offer a wide range of intuitive and context relevant functions to enable quick and easy screen development.

Morpheus UX Brochure

Find out more

Contact us