SAM’s market-leading technologies drive 4K production and playout

17 April 2016 - Snell Advanced Media

With world-class products across the media playout and production chain, SAM delivers a true 4K ecosystem for customers to succeed in this fast changing era

NAB, Las Vegas, Booth SL1805, 17th April 2016

At NAB 2016, SAM is highlighting its business-transforming solutions across live playout and production, which are empowering the move to 4K for broadcasters and media organizations. It allows them to support existing workflows while expanding into the new format, providing high quality programming and competing successfully in this consumer-driven landscape.

SAM is uniquely positioned to lay the foundation of the future’s broadcast workflows by delivering groundbreaking 4K and HDR live production and playout technologies. This is evidenced by its market success around the world, including working with production company Timeline to launch the first 4K/UHD channel in the UK for BT Sport’s Ultra HD channel. SAM’s recent major end-to-end 4K live production and playout sale to Rogers Media also clearly bears this out as well as its work with MediaPro in Spain to produce the famous El Clasico soccer match in 4K.

Rob Rowe, General Manager, Live Production and Infrastructure, commented: “Our customers are faced with increasing consumer demand for more content and higher quality TV experiences, and our mission is to help them overcome this challenge while giving them the chance to distinguish themselves from the competition. More specifically, what we’re seeing is sports coverage really pushing the 4K market, and our recent announcement with Rogers Media is a prime example of this.”

Earlier this year, SAM inked a deal with Rogers Media to provide it with a range of leading technology for its new, market-defining 4K service. The announced programming package to be delivered includes over 100 live sports events, featuring every Toronto Blue Jays baseball home game and more than 20 NHL games. SAM provided a Kahuna 9600 switcher – featuring a 16 input A/B cut buss — for the MCR alongside Morpheus automation and ICE Channel-in-a-Box (CiaB) units. Rogers Media has also installed main and backup 4K sQ servers in addition to a range of SAM infrastructure products. This project marks the most comprehensive rollout of SAM 4K technology to date.

Having announced its intention to pioneer 4K, Rogers began a period of broad market research to evaluate playout options, followed by a series of technical trials. This included a visit to BT Sport in London, a broadcaster that is leading the way with 4K in Europe via its newly launched Ultra HD channel. BT Sport’s production partner Timeline TV installed SAM 4K technology in its new OB truck, which was deployed last year to service Ultra HD.

Tim Felstead, Head of Product Marketing, commented “We are in a unique position as our playout and production technologies benefit directly from our post production experience in the 4K and now 8K markets, as well as HDR. We’re fully aware that neither 4K nor 4K with HDR are going to be rolled out universally tomorrow. But the Rogers deal and our work with Timeline and MediaPro are great examples of broadcasters and production companies announcing their determination to make 4K a reality and showing the industry that image quality is highly valued and can offer tangible commercial benefits, especially when combined with HDR.”

For more information on 4K and HDR technologies, visit SAM at booth SL1805