SAM’s Morpheus UX defines a new era in multi-channel playout

7 March 2017 - Snell Advanced Media

Morpheus UX screen shot

Morpheus UX delivers a groundbreaking approach to playout automation allowing customers to build their own control environment to precisely match their needs

Bringing inspiration to multi-channel playout control, SAM is today unveiling Morpheus UX, a user-definable control interface for the company’s Morpheus playout automation and ICE CiaB product line. Morpheus UX, available in March 2017, is set to change the face of multi-channel playout by giving customers an unmatched level of adaptability so they can precisely customize their channel views and focus on the specific functionality they need. It will be demonstrated on SAM’s NAB booth SL1805.

Neil Maycock, EVP and General Manager, Media Software Solutions at SAM commented, “Today’s playout environments vary massively both in scale and complexity of channels. With virtualization set to increase the ability to launch additional services, a new way of looking at control is essential. Morpheus UX is the result of a thorough analysis of today’s playout operations, where it’s abundantly clear that one size no longer fits all. What’s required is the ability for customers to define their own user interface, on a channel-by-channel basis if desired. They have to be able to quickly access core functionality rather than pour through unused items or menus.”

Customers also need to be able focus on significant events — such as live feeds or potential error points — rather than using up large amounts of screen space with ‘green’ events that are guaranteed to go to air. Drawing on its worldwide experience as the most trusted name in playout, SAM’s ethos with Morpheus UX was to challenge the long-held belief of what a channel playlist view should consist of and to deliver a fresh approach to playout automation. This technology really puts the customer in control and there’s no other interface like it on the market.

With Morpheus UX, ICE and Morpheus, customers can build user-defined panels that precisely match their playout operation and they can build screens made of as many of these panels as they need. Specific functions can be built into any screen, in any layout, and recalled at any time. Unnecessary or rarely used functionality can be hidden away, while functions that are required at the touch of a button are front and center. Examples of panel types and functions include:

  • A panel that just shows upcoming live events
  • A screen for a supervisor who can see the next four events across 10 premium channels, and then add emergency control buttons to advance or pause the playlist for each of those 10 channels
  • A traditional, fully-featured list view with secondary events, event status and multiple countdown timers can be built
  • For live interaction, a complete master control mixer can be built with program bus cuts, DSK and DVE control; this is fully interactive with the running playlist to ensure everything is contained in the automation asrun
  • A ‘shotbox’ of graphic events can be built and put to air immediately during live events
  • Customers can aggregate the control and monitoring of channels that have been split across multiple automation points of presence, which improves operational responsiveness when controlling remote disaster recovery systems

With Morpheus UX, one operator can far more easily manage complex playout environments with each channel able to benefit from a different look. Morpheus UX reduces the cost of ownership for client seats, enhances data center deployments and ensures operations can be located anywhere to further reduce OPEX costs. Plus, its editing tools are intuitive for quick and easy screen development.

Neil Maycock continued: “At SAM, we’re constantly pushing the envelope in terms of product development. Morpheus UX really breaks new ground in playout automation and is a testament to our collective experience in continuing to lay the foundations for the broadcast workflows of the future.”

SAM will offer hands-on demonstrations of its new Morpheus UX interface at its booth SL1805 at NAB 2017.