As news organizations settle into life on file-based IP workflows, their next quantum leap is on the horizon. It’s the cloud—the same cloud that’s already beckoning their media asset management, ingest and playout operations.
By leveraging the cloud’s media processing and storage capabilities, newsrooms can have greater production elasticity and scalability to ramp up or scale back as productivity demands. And cloud platforms make content contribution and remote collaboration easier, especially from mobile devices, while putting newsrooms closer to the social media, OTT services, and other online destinations they increasingly feed.
While top newsroom vendors are building out their platforms with the cloud in mind, they recognize that broadcasters won’t make the leap without assurances that their internet access will be sufficiently robust and reliable, and that their valuable assets will be secure from internet threats.
Despite these challenges, newsrooms will likely be enticed by smart cloud processing, such as artificial intelligence (AI) and cognitive services, like facial and voice recognition, that will make it easier for them to mine the media gems their newscasts require.
Trevor Francis, director of production systems for U.K.-based SAM also believes that the cloud holds the key to unlocking today’s newsroom potential.
“Newsrooms gain spontaneous scaling of systems relative to productivity demands when they deploy the SAM VIBE news and sports production system in a virtualized, public or private cloud configuration,” he said. And since SAM VIBE freely mixes content from any source and technical standard, he adds, “This gives newsrooms the ability to respond more rapidly to breaking news, while maintaining a competitive presence on social media and other non-TV platforms.”
If a broadcast news organization is not actively publishing its branded content to leading social media and web platforms, Francis said, “They could be dead in a matter of months. This is because the consumer will look elsewhere for another news supplier that does provide the news they want on their preferred platforms.” SAM VIBE uses MOS control to interface with most newsroom systems, he said.
According to Francis, today’s new consumers view news from dozens, if not hundreds of online sites, smartphones, tablets, TVs, laptops and other mobile devices. This often requires mixing standard video with non-standard video formats in their native orientation and aspect ratio into the final product. SAM VIBE “makes it easier for broadcasters to publish their branded content optimized for mobile consumption,” he said.
“This capability is especially important because the first images of hurricanes, accidents, terror incidents and other unexpected events are likely to be shot by people that happen to be there with cell phones, well before the news crews arrive,” Francis added.