As 2017 came to a close, we can reflect on a year of news that included the Solar Eclipse, the devastation of Hurricane Irma through to the announcement of the royal wedding. Over the last 12 months, we have continued to see consumers demanding updates on these headlines virtually as-it-happens. Members of the public are more likely to be first on the scene, capturing events on a mobile phone and uploading to social media. At the other end of the chain, news is increasingly consumed on a mobile device rather than via a television screen.
These changes mean there is greater pressure on broadcasters to deliver news that uses content from different types of cameras and can be consumed on any device. Broadcasters need to edit in almost real-time and in the best quality possible to remain competitive in the future.
The small and mid-sized broadcast market shows growth
One of the biggest shifts we have seen in the last 12 months is significant growth in the small and mid-sized broadcast market. While consumers are eager to see the latest in global news, they are also looking for news that is relevant locally. The opportunity is biggest in the US market, where smaller stations are using news from their larger parent companies in New York and Los Angeles to add a broader dimension to footage about local issues.
This has opened up an opportunity to provide new tools to help these smaller players (with less staff), to easily take, edit and repurpose content from any source. In 2017, companies have shown that solutions exist that are relevant to the technical needs of these smaller news channels, as well as to their budgets. We’ve also seen the market perception that broadcast-quality solutions are only relevant to those with large broadcast infrastructures and multimillion dollar budgets turned on its head. With scalable solutions that meet the needs of everyone from the smallest regional channel up to a global news juggernaut, providers have been making significant inroads into smaller television stations around the world.
A continued shift to multi-platform newsgathering
The way news is gathered and consumed has radically changed in recent years. Often the news cameras get there second – or sometimes not at all.
In a fast-evolving news environment, news organisations need responsiveness and multi-platform support that enable them to get stories to consumers first. This is achieved through news solutions which enable broadcasters to ingest footage from multiple sources, including mobile devices, and to instantly deliver their content for access via multiple platforms, including social media.
News channels need to ensure that the number of platforms on which content is consumed on doesn’t dilute the brand. Wherever, and however, a consumer is accessing their content, the brand has to remain visible. Solutions allow broadcasters to do this without adding additional steps or complexity to the workflow.
News in 2018
This year we will see major events such as the Winter Olympics and the FIFA World Cup viewed by millions worldwide. With growing consumer demand for content and news in real-time, it’s necessary to start driving innovations such as cloud-based collaboration to deliver local and global news more cost-effectively. This will be the next big challenge to overcome in 2018, as broadcasters start to future-proof their businesses and support the next-era of journalism.