Mexico’s Televisa Networks deploys SAM CiaB technology for automated playout

18 May 2017 - Snell Advanced Media

Televisa playout

SAM’s ICE channel-in-a-box provides the operational and commercial functionality for Televisa Networks to add 37 new channels of programming

Mexican broadcaster Televisa Networks, a dedicated Snell Advanced Media customer for over 20 years, has purchased SAM’s ICE Channel-in-a-Box solution along with Morpheus automation, a Sirius 850 router, SAM’s Rollmap infrastructure management system and IQ Modular infrastructure to add 37 channels of programming to its already robust lineup.

Televisa is a leading media company in the Spanish-speaking world and an important content programmer in Spanish, for Pay TV distributors, cable-operators and affiliated customers in America. Televisa is also a leading direct-to-home satellite pay television system in Mexico and Central America. Televisa distributes the content it produces through several broadcast channels, including 26 pay-tv brands in Latin America, Europe and the United States as well as television networks, cable operators and over-the-top or "OTT" services in over 50 countries.

Eduardo Jimenez Machorro, director general de Operaciones y Servicios de Producción at Televisa Networks, commented, “Our purchase of SAM’s ICE, Morpheus, Sirius 800, Rollmap and IQ Modular infrastructure for the new playout facility is another example of how we continue to rely on SAM’s rich knowledge in broadcast. For this project, SAM orchestrated a system that brings an unmatched level of productivity to our workflow. With the system, which went live in late 2016, we can broadcast via multiple platforms and deliver multiple channels from a single system. Our automation will be much more tightly coupled with things like subtitling and integrated graphics, loudness control for all channels, and our live captioning will be simplified. We’ll now also have a more efficient means of storage because ICE simultaneously plays the same file from a single shared storage unit which enables content to be shared between channels instantly and immediately available when required.”

Used by major media organizations around the world, SAM’s ICE Channel-in-a-Box solution has an extensive toolset to manage playout operations, including single channel, multi-channel, multi-region, and multi-platform environments. Televisa has integrated ICE with SAM’s Morpheus playout automation system, which makes it perfect for enterprise-scale use for national broadcasts, sports, network origination, central casting and business continuity. The ICE family of products also includes ICE SDC and ICE IP, both of which lead the way in new technology implementations of CiaB systems.

Rafael Castillo, Vice President LATAM at SAM said, “We’re delighted that Televisa is taking advantage of our ICE solution because it’s really going to simplify playout for them. ICE integrates more features than other CiaB systems on the market and helps to cut some of the hefty costs associated with broadcasting like infrastructure, power, rack space, heating, and cooling. Undoubtedly, ICE will enable Televisa to run their operations more suitably and with less overall costs.”